Bet365 Kenya Review 2025 | Bonuses, App & Payments

1What is bet365 and Why Is Everyone Talking About It?

If you've spent any time watching sports, especially European football, you've seen the name "bet365". It's everywhere. But what is it? Put simply, bet365 is one of the largest and most popular online sports betting companies in the world. And yes, it is fully licensed and available in Kenya.

This review is written specifically for you: the complete beginner. Maybe you've heard friends talking about betting, or you're curious about turning your sports knowledge into a fun (and hopefully profitable) hobby. The world of online betting can seem confusing, with strange numbers (odds), confusing terms (like "handicap" or "accumulator"), and dozens of websites all asking for your money.

Our goal today is to cut through all that noise. We're going to look at bet365 Kenya from the ground up. We'll explain what sports betting is, how to sign up, how to use M-Pesa to deposit money, and, most importantly, explain *how* to place your very first bet. This is a very long, detailed guide, so grab a seat, and let's dive in.

2What is Sports Betting? 

Before we review the site, let's cover the absolute basics. What are you even doing on a site like bet365?

At its core, sports betting is placing a wager (a bet) on the outcome of a sporting event. The "bookmaker" (in this case, bet365) sets the "odds" (the numbers) which determine how much you can win.

The simplest example is a football match. Let's say Gor Mahia is playing AFC Leopards. You might want to bet on Gor Mahia to win. The bookmaker offers odds on that happening. If the odds are 2.0, it means that for every 100 KES you bet, you will get 200 KES back if you win (your original 100 KES stake + 100 KES in profit).

That's it. You are predicting an outcome, placing money on that prediction, and getting paid if your prediction is correct. The lower the odds (e.g., 1.2), the more likely the bookmaker thinks it is to happen (and the less it pays). The higher the odds (e.g., 5.0), the less likely it is (and the more it pays).

On bet365, you can bet on thousands of different outcomes, from who will win the match to how many goals will be scored, or even which player will get a yellow card. We'll cover this more later.

3Is bet365 Legal and Safe in Kenya?

This is the most important question, and the answer is a clear Yes. You should never, ever use a betting site that is not licensed.

In Kenya, all gambling is regulated by the Betting Control and Licensing Board (BCLB). bet365 operates in Kenya under a license issued by the BCLB. This means they are legally allowed to offer their services to Kenyans and must follow local regulations.

What does this mean for you as a beginner?

• Your Money is Secure: A licensed site has to prove it can pay out all winning bets. Your deposits are held securely.
• Fair Play: The BCLB ensures that the odds are fair and that the company operates transparently.
• Responsible Gambling: bet365 is required to provide tools to help you control your betting, such as deposit limits (controlling how much you can deposit in a day/week) and self-exclusion (letting you take a break).
• Data Security: They use high-end SSL encryption (that little padlock you see in your browser bar) to protect all your personal information, like your name, ID number, and payment details.

In short, bet365 is not a small, shady operation. It's a global leader that is held to high standards of security and legality, both internationally and locally in Kenya by the BCLB.

4Your Step-by-Step Registration Guide

Ready to create an account? The process is straightforward, but it's important to do it correctly. You will need your Kenyan National ID or Passport.

Here is a detailed walkthrough of the sign-up process:

1. Go to the bet365 Kenya Website: You can do this on your computer or your smartphone's browser.
2. Find the "Join" Button: It's usually in the top-right corner of the page and is very prominent.
3. Fill in Your Personal Details: A registration form will pop up. This is the most critical part. You must enter your information exactly as it appears on your ID or Passport.
   • Country of Residence (Kenya)
   • Full Name
   • Date of Birth (You must be 18+)
   • Your Kenyan phone number
   • Your email address
   • Your home address
4. Create Your Login Details: You will be asked to create a unique Username and a strong Password. Write these down or save them somewhere secure.
5. Set a Four-Digit Security Number: This is an extra layer of security bet365 uses. You will need to remember this number when you contact customer support, as it proves you are the account owner.
6. Enter a Bonus Code (Optional): If you have a bonus code, you can enter it here. Often, you don't need one to get the standard welcome offer.
7. Agree to the Terms: You must tick a box confirming you are over 18 and that you accept the Terms and Conditions (T&Cs).
8. Click "Join bet365": That's it! Your account is created.

A Quick Word on "Verification" (KYC)

This is a step that new players sometimes find confusing. "KYC" stands for "Know Your Customer". Because bet365 is a licensed company dealing with real money, they are legally required to verify that you are who you say you are. This prevents fraud and underage gambling.

At some point (usually before your first withdrawal), bet365 will ask you to upload a copy of your identity document. This is a standard, one-time process. You can usually upload a clear photo of:

• Your Kenyan National ID card (both sides)
• OR Your Passport photo page

They may also ask for a proof of address, like a recent utility bill or bank statement. It's best to get this done as soon as you register so you don't have any delays when you want to withdraw your winnings.

5Money Matters: Depositing and Withdrawing in KES

This is where bet365 truly shines for Kenyan players. They have integrated popular local payment methods, making it seamless to move your Kenyan Shillings (KES) in and out of your account.

How to Deposit Money (Get Started)

You can't place a bet without money in your account (your "bankroll"). Bet365 offers several ways to deposit, but for 99% of Kenyans, these are the two you'll care about:

This is the easiest and most popular method. The process is simple:

1. Log in to your bet365 account.
2. Go to the "Deposit" section (usually under your account icon).
3. Select "M-Pesa" from the list of payment methods.
4. Enter the amount you want to deposit (e.g., 500 KES).
5. The system will confirm your phone number.
6. You will then receive a pop-up (STK push) on your phone from M-Pesa, asking you to confirm the payment to bet365.
7. Enter your M-Pesa PIN on your phone.
8. Done! The money will appear in your bet365 balance almost instantly.

The process is virtually identical to M-Pesa. Just select "Airtel Money" as your deposit method, enter the amount, and confirm the transaction on your phone with your Airtel PIN.

bet365 also accepts deposits from Visa and MasterCard (debit or credit cards) and some e-wallets like Skrill. However, for speed, convenience, and low (often zero) fees, M-Pesa and Airtel Money are the recommended options for Kenyan players.

How to Withdraw Your Winnings (The Best Part!)

Let's say you won a bet! Congratulations. Now, how do you get that money back into your M-Pesa wallet?

Again, the process is incredibly simple:

1. Log in and go to your account menu.
2. Find the "Bank" section and then select "Withdraw".
3. If you deposited with M-Pesa, it will likely be your default withdrawal method.
4. Enter the amount you wish to withdraw (e.g., 2000 KES).
5. Enter your bet365 password to confirm the transaction.
6. Click "Withdraw".

Withdrawals to M-Pesa and Airtel Money are usually very fast. While bet365 says it can take up to 24 hours, in our experience, the money often arrives within an hour, and sometimes in just a few minutes. This is a massive advantage over other sites where you might wait days for your money.

6Understanding the Welcome Bonus (Open Account Offer)

You'll see bet365 advertise an "Open Account Offer" or "Welcome Bonus" for new customers. This is a very common marketing tool, but the terms can be confusing for beginners. Let's break it down in simple language.

Typically, the offer is something like "Get up to $100 in Bet Credits". (Note: The amount may be shown in USD but will be applied to your KES deposit in equivalent value).

How it Works, Step-by-Step:

First, you must make a "qualifying deposit". This means you have to deposit at least a certain minimum amount (e.g., 500 KES) to be eligible for the offer.

This is the part that trips up most beginners. You don't get the bonus just for depositing. You have to bet your deposit amount first. These are called "qualifying bets".

These bets must meet certain conditions:

• Minimum Odds: Your bet must be on an outcome with odds of at least 1.20 (or 1/5). This is to stop you from just betting on a "sure thing" to unlock your bonus.
• Cashed Out Bets Don't Count: If you use the "Cash Out" feature (we'll explain this later), that bet will not count towards unlocking your bonus.

So, if you deposit 1,000 KES, you will need to place one or more bets (with odds of 1.20+) that add up to a total stake of 1,000 KES. Once those bets are settled (i.e., the matches have finished), your bonus is unlocked.

Once you've met the conditions, bet365 will add the Bet Credits to your account. If the offer was a 100% match, you would get 1,000 KES in Bet Credits.

This is the MOST important part. Bet Credits are NOT cash. You cannot withdraw them. Think of them as a "betting voucher" or a "free bet token".

You use them to place *more* bets. Here's the difference:

• Bet with Cash: You bet 500 KES cash on odds of 3.0. If you win, you get 1,500 KES back (your 500 KES stake + 1,000 KES profit). Your total balance is 1,500 KES.
• Bet with Bet Credits: You bet 500 KES in Bet Credits on odds of 3.0. If you win, you get 1,000 KES back (the profit *only*). Your 500 KES Bet Credit stake is not returned.

The winnings from your Bet Credit bets are paid as real cash, which you *can* withdraw. So, the bonus is a fantastic, risk-free way to try and build your bankroll. It's one of the fairest and most straightforward welcome offers available, with very low minimum odds (1.20) to qualify.

7he Betting Experience: A Beginner's Guide to Placing Your First Bet

You've registered, you've deposited, and you've unlocked your Bet Credits. Now for the fun part. Let's place a bet. The bet365 interface (on the app or website) is clean but can be overwhelming at first because there are so many options. Let's keep it simple.

Step 1: Find Your Sport

On the left-hand side (on desktop) or in the main menu (on mobile), you'll see a long list of sports (A-Z). The most popular ones, like Football (Soccer), Basketball, and Tennis, will be at the very top. Let's click on "Soccer".

Step 2: Find Your Match

You will now see a list of leagues and competitions. You might see "England Premier League", "Spain La Liga", "UEFA Champions League", etc. Click on the league you're interested in, for example, "England Premier League".

Now you'll see a list of upcoming matches for that league, for example:
- Manchester United vs. Arsenal
- Liverpool vs. Chelsea

Step 3: Understand the Main "Market" (1X2)

Next to each match, you'll see the most popular "market". A market is just a category of bet. The most common market is the "Match Result", also known as "1X2".

It will look like this:

This is easy to understand:

• 1 (Home Win): Bet on Manchester United to win. The odds are 2.50.
• X (Draw): Bet on the match to be a draw. The odds are 3.40.
• 2 (Away Win): Bet on Arsenal to win. The odds are 2.80.

Step 4: Add to Your "Bet Slip"

Let's say you think Arsenal will win. All you do is click on the "2.80" button. When you do this, a little window will pop up or slide in. This is your "Bet Slip". This is like your shopping cart on Jumia, but for bets.

Step 5: Enter Your "Stake" and Place the Bet

In the Bet Slip, you will see "Arsenal to Win @ 2.80". Below it, there will be an empty box. This is where you enter your "Stake" - the amount of money you want to bet. Let's say you want to bet 100 KES.

You type "100" into the box. The Bet Slip will automatically calculate your "Potential Return": 100 KES x 2.80 = 280 KES.

(If you have Bet Credits, there will be a little checkbox to "Use Bet Credits". If you check this, it will use your voucher instead of your cash).

If you're happy with the bet and the potential return, you click the big green button that says "Place Bet". That's it! Your bet is on. Now you just have to watch the match and cheer for Arsenal!

What is an "Accumulator" (or "Multi-Bet")?

This is another very popular type of bet in Kenya. An "Accumulator" (or "Acca", or "Multi-Bet") is when you combine multiple bets into one single bet. You only win if *all* your predictions are correct. The reason people do this is that the odds multiply, leading to huge potential payouts from a small stake.

Example:

1. You pick Arsenal to win @ 2.80
2. You also pick Liverpool to win @ 1.50
3. You also pick Real Madrid to win @ 2.00

You add all three to your Bet Slip. Instead of placing three separate "Single" bets, you can combine them as an Accumulator. The new odds are: 2.80 x 1.50 x 2.00 = 8.40.

Now, a 100 KES stake would return 840 KES! The catch? If Arsenal and Liverpool both win, but Real Madrid draws or loses, you lose the entire bet. It's a high-risk, high-reward way to bet, and it's very popular with football fans.

8Exploring Other Bets and Key Features

bet365 is famous for its massive selection of markets. When you click on a single match (e.g., Man United vs Arsenal), you won't just see the "1X2" market. You'll see hundreds of other things to bet on. Here are a few popular ones for beginners:

• Over/Under Goals: This is my personal favourite for beginners. You don't care who wins. You are just betting on the total number of goals in the match. The most common one is "Over/Under 2.5 Goals".
  • If you bet "Over 2.5", you win if 3 or more goals are scored (e.g., 2-1, 3-0, 2-2).
  • If you bet "Under 2.5", you win if 2 or fewer goals are scored (e.g., 0-0, 1-0, 1-1).
  • It's called "2.5" so there can't be a draw. The bet either wins or loses.
• Both Teams to Score (BTTS): Very simple. You bet on "Yes" or "No". If you bet "Yes", you win as long as both teams score at least one goal (e.g., 1-1, 3-1, 5-2). If you bet "No", you win if one or both teams fail to score (e.g., 0-0, 2-0, 0-4).

Key Feature 1: In-Play (Live Betting)

This is one of the most exciting features of bet365. "In-Play" (or "Live Betting") means you can place bets on a match *while it is happening*. The odds change in real-time based on what's happening on the pitch. If the home team scores, their odds to win will go down, and the away team's odds will go up.

This is great if you are watching a match and you get a "feeling". Maybe you see one team is dominating and is about to score. You can quickly place a live bet on them to score the next goal. bet365's In-Play platform is incredibly fast and reliable.

Key Feature 2: Cash Out

This is a game-changer for beginners and a vital tool to understand. "Cash Out" lets you settle your bet *before* the match is over. bet365 will offer you a "Cash Out" value based on the current situation of your bet.

There are two main reasons to use it:

1. To Lock in a Profit: Let's say you placed that 100 KES accumulator to win 840 KES. The first two teams (Arsenal and Liverpool) have won. The third match, Real Madrid, is playing and they are winning 1-0 with 10 minutes left. Your bet is looking good! But... you're nervous. What if the other team scores a last-minute equalizer? bet365 might offer you a "Cash Out" value of, say, 700 KES. You can click "Cash Out" and take the 700 KES guaranteed, no matter what happens in the last 10 minutes.
2. To Cut Your Losses: Let's say you bet 100 KES on Arsenal to win. At halftime, they are losing 1-0. Your bet looks like it's going to lose. bet365 might offer you a "Cash Out" value of 30 KES. You can take the 30 KES back and at least not lose your entire 100 KES stake.

bet365 also offers "Partial Cash Out" (where you can cash out *part* of your bet and leave the rest to run) and "Auto Cash Out" (where you can set a rule to automatically cash out if the offer reaches a certain amount). It's an incredibly powerful tool for managing your bets.

Key Feature 3: Live Streaming

This is another huge plus. If you have a funded account (meaning you have money in it) or have placed a bet in the last 24 hours, bet365 lets you watch thousands of sporting events live on their website or app. They stream everything from top European football leagues (like La Liga and Serie A) to tennis, basketball, and cricket from around the world. The video quality is excellent and it's a fantastic perk for sports fans.

Key Feature 4: Bet Builder

This is a more advanced feature, but it's very popular. Normally, you can't combine multiple bets from the *same match* into an accumulator. For example, you couldn't bet on "Arsenal to Win" AND "Over 2.5 Goals" as an accumulator.

The "Bet Builder" feature lets you do exactly that. You can build your own custom bet for a single match. For example, you could combine:
- Arsenal to Win
- Over 2.5 Goals
- Bukayo Saka to Score
- Both Teams to Score: Yes

bet365 will instantly calculate the combined odds for all those things to happen. It's a fun way to place a very specific bet on a game you're about to watch.

9The bet365 Mobile App and Website

Most betting in Kenya is done on a smartphone. bet365 has this covered perfectly. You have two main options:

You can simply open your phone's browser (Chrome, Safari) and go to the bet365 website. It is fully "responsive", meaning it adapts perfectly to your smaller screen. It's fast, fully-featured, and you can do everything we've discussed: deposit, bet, watch live streams, and cash out. You don't need to download anything.

bet365 also offers a dedicated app for both Android and iOS (iPhone).

• For iPhone: You can download it directly from the Apple App Store, just like any other app.
• For Android: You will likely need to download the ".apk" file directly from the bet365 website itself. This is standard for betting apps in many regions.

The app is slightly faster than the website and can be more convenient. It allows for quick logins (sometimes with a fingerprint or Face ID) and sends you notifications about your bets. Both the app and the mobile site are excellent, so it just comes down to personal preference.

10Customer Support (When You Need Help)

When you're a beginner, you will have questions. What if your deposit is delayed? What if you don't understand how a bet was settled? This is where good customer support is essential.

bet365's support is considered one of the best in the industry. Their primary method is:

At any time, day or night, you can open a "Live Chat" window on the site or app and be connected to a support agent in minutes. This is the fastest and easiest way to get an answer. Remember that 4-digit security number you created? You'll need it to confirm your identity.

They also offer email support, but for immediate problems, Live Chat is the way to go. The agents are professional, knowledgeable, and can usually solve your issue on the spot.